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How to Embed Video on Your Site?

Webvideo marketing is an extremely important tool when it comes to doing business on the web. Video has a viral quality which makes it a highly effective method of marketing. For those pursuing marketing on the web, learning how to enter the world of video marketing is not just beneficial but essential.

To publish a video clip on a website, it is necessary to embed video on the webpage. There are various ways to do this but essentially you just take a snippet of code which is often published next to the video or in the video and place that code in your own webpage HTML code.

Embedded video is compressed and encoded into a video format compatible with web publishing.

At the moment, Flash video is a very popular format on the web. So embedding your videos which are in a format compatible with the 97% of the web players (which Flash is) is probably as safe as you can get. New technology is being developed (HTML5) and the aim here is to move towards a player that will save your system time and not need to rely upon a third party player!

As the virtual world becomes more and more advanced, visual stimulus is necessary to attract attention. Plain text is no longer a viable option if you want to increase sales and get your business going.

In this light, every web marketer today must know the ins and outs of video publishing and keep up to date with the latest technology but also remember that backward compatibility is vital if you are not going to block 90% of your clients who don't have the latest technology right now.